by Wayne Friedman on Dec 16, 9:00 AM
Research on Facebook and X shows teen daily usage at 32% and 17%, respectively. Digital media around these platforms could be compared to the historical trend of cable TV when it comes to teens and young adult viewers.
by Wayne Friedman on Dec 13, 8:17 AM
During an industry event this week, Comcast CEO Dave Watson sent alarm bells ringing when he said the company expects to lose 100,000 broadband subscribers in Q4, following a loss of 87,000 broadband subscribers in Q3.
by Wayne Friedman on Dec 12, 8:00 AM
"What you really need in the household is one objector - somebody to say, 'No, no, we can't turn it off'," Walt Disney CFO Hugh Johnston said at a recent industry event.
by Wayne Friedman on Dec 11, 9:38 AM
RFK Jr. has vowed to purge the U.S. Food and Drug Administration. He is a firm believer that COVID vaccines don't work - as well as other pharmaceuticals.
by Wayne Friedman on Dec 10, 9:00 AM
Comcast will distribute WBD's Max and Discovery+ platforms. One analyst says TNT did not get a distribution rate increase for WBD, partly because it did not add NBA content for future years.
by Wayne Friedman on Dec 9, 11:38 AM
Madison and Wall analyst Brian Wieser estimates that if the 20,000 largest advertisers shift half of their spend into TV, it would amount to $5 billion.
by Wayne Friedman on Dec 6, 8:00 AM
AT&T has now fully divested from its media business deals - something that never meshed well with its longtime communication operations.
by Wayne Friedman on Dec 5, 12:00 AM
Increasing the non-traditional "alternative" measure results for TV/streaming shows comes as no surprise in the growing world of transitioning viewing measures.
by Wayne Friedman on Dec 4, 12:00 AM
Future TV advertisers under the Trump administration will need to have some new ad copy when it comes to the all-important holiday shopping season.
by Wayne Friedman on Dec 3, 9:25 AM
Could major sell-side and buy-side streaming operating-system players merge? What would this mean for the business?