Viewers want to have some unexpected talk from politicians. Maybe they want some entertainment as well.

Netflix hosted an expert on all things antitrust. The discussion was largely focused on longtime issues that would aid in a Netflix-WBD business merger.

Analysts note that podcasts are now "television." Apple is moving into this in a big way, offering new technology that helps creators get to their intended vision.

Another possible combination for Paramount could be with NBCU (or its controlled Versant Media spinoff) - or a Disney connection.

Roku has 50% market share - substantially more than Amazon Fire TV, Google TV and Apple TV. Some say its performance is all about platform neutrality.

In the broader picture for the 2025-26 season, total league-wide revenue will grow 12% to $14.3 billion, largely driven by higher rates and fees due to rising ad revenue.

The downside is another double-digit percentage decline in key areas, with U.S. ad revenue 10% lower in Q4 to $124.8 million with traditional affiliate fee-based revenue down 13% to $139 million.

Sports betting was up 27% vs. a year ago for the big game to $1.76 billion from $1.39 billion, according to the American Gaming Association, in surveying all "legal" channels.

One survey says 50% of social-media comments about Super Bowl AI-driven advertising were sharply negative. Audiences believed "automation" hurts the overall production standards.

This past season for the first time, the NFL sold one regular-season game to YouTube for anyone to see for $100 million, according to reports.