The Trump administration could be looking to keep the big four TV networks under the 39% cap - but NBCU says the law won't allow it.

Netflix is making inroads of a different kind. "KPop Demon Hunters" has been on its platform since June - and just won its opening weekend as a theatrical release.

Going forward, the problem is sizing up the linear sports TV business versus the "secularly challenged entertainment networks."

Netflix is giving subscribers the option of using their astrology sign to figure out what they should watch.

Consumer TV advertising for Disney bundles already has many variations, including one packaging Disney+ and Hulu with WBD's HBO Max.

DirectTV - which has had this multiview technology for over 20 years - is adding seven of these channels with different network genre emphasis, including sports, news and a "kids mix."

MS NOW stands for My Source New Opinion World. Will the new name hurt viewership and its business prospects?

Paramount Skydance wants to "redefine" its cable channels' "brands" -- not sell them off.

What makes consumers stick around after big sports franchises end their respective seasons? That may be something streamers continue to worry about.

Under its new $7.7 billion deal with Paramount Skydance, UFC is shifting its business model to more open, accessible TV airings.