In-theatre advertising, according to long-held research, has been a plus for marketers: a captive audience that cannot fast-forward or skip commercial content results in higher overall revenue.

Netflix's "Happy Gilmore 2," which debuts July 25, has U.S. Bank as a major sponsor in the movie's sequel, including product-placement signage as well as being in the movie script.

Spotify, a service of nearly 700 million global users (including 270 million premium subscribers), is pushing to add more video content to be aligned with its music content.

Paramount will drop the "Showtime" name from its ad-free service - now to be called Paramount+ Premium. The "Paramount+ with Showtime'" brand will still continue in other legacy TV places.

The NBA Playoffs generated 31.4 billion viewing minutes for the month across WBD and Walt Disney platforms, "with nearly a quarter of the viewing total attributable to New York Knicks games."

In looking to build on its rising YouTube business, Google's goal would be to accelerate its position versus legacy TV companies.

The FCC is examining the long-time rule on limiting TV station ownership - that owning TV stations cannot collectively exceed 39% of U.S. TV households. The FCC has strongly signaled that it wants to remove the rule.

A "New York Times" opinion piece from sports journalist Joon Lee says that for consumers, the overall sports price tag - per year - can amount to $4,785 a year.

Netflix struck what many defined as a U.S.-like "carriage" deal allowing the streamer to deliver "live" broadcasts of much of the TFI content, as well as on-demand content.

"This is the best racing movie that's ever been made," longtime winning F1 driver Lewis Hamilton, a producer on Apple TV+ original "F1," told Variety.