Stephen Colbert was the late-night host we didn't know we needed until we really needed him. And by we I mean the majority of us who still believe media is supposed to speak truth to power. Or in Colbert's case, truthiness.

An NFL Sunday football game with strong viewing on a broadcast network can yield big results - leading in to a premiere for an episode for scripted or unscripted entertainment programming.

Roku is starting a new dedicated area for content creators and new content-creator FAST channels.

The NFL is now getting heat from federal regulators and others over possible antitrust business behavior, as media-rights deals are on the rise.

"This creator journalism is not a sideshow. It is fast becoming the show," said Deborah Turness, who resigned from her position as CEO of BBC News in 2025. "If we have been wondering for years what would eventually replace the broadcast news mass media model, we are seeing the answer now."

Showing brands and advertisers that legacy TV media's linear TV business has what it takes now more than ever is key. The message is: We need to deliver more proven results for your media campaign.

At its Brandcast upfront, YouTube execs talked about the platform's content foundation and creator content focus, distinguishing it in comparison to other channels.

Leveraging live sports viewership helps pull in higher ad revenue across a platform's wide-ranging content. But more focus should be placed on future younger audiences, especially for legacy-owned streaming platforms.

How much do those premium, scripted entertainment shows really factor into media-buying decisions? They seem to need much more focus - everywhere.

Local broadcasters say the marketplace is still "choppy." Scripps said weakness in the direct-response, performance brands due to "inflationary pressure and higher fuel costs have created some hesitation in the marketplace."