by Wayne Friedman on Jul 18, 8:00 AM
IPG Mediabrands' global chief negotiations office Dani Benowitz said half or more of upfront dollars - $12 billion this year and $14 billion in 2026 - will come from streaming.
by Wayne Friedman on Jul 17, 8:00 AM
Although The Trade Desk is seeing gains for joining one of the premiere stock market indexes, a broader picture seems to show it regaining its footing among investors. But Amazon DSP is in the hunt.
by Wayne Friedman on Jul 16, 8:00 AM
"What does this mean [for SiriusXM]?" said Sirius COO Wayne Thorsen. "I think that the example I'd probably use is Netflix. It had a very similar dilemma."
by Wayne Friedman on Jul 15, 9:48 AM
For the first time, Disney+ is adding a new original daily show - short-form news series "What You Need To Know" - available on demand for 24 hours and hosted by two "GMA" on-air hosts.
by Wayne Friedman on Jul 14, 12:46 PM
Cycling video podcast "The Move" rocketed to number one, according to Lance Armstrong. How much did the Tour de France programming lead-in on Peacock help?
by Wayne Friedman on Jul 11, 10:11 AM
"We did a deal for about $16 million plus $16 million, or maybe more than that in advertising," Trump said on July 3.
by Wayne Friedman on Jul 10, 11:55 AM
Yaccarino had to do damage control to reassure advertisers in the wake of Elon Musk's comments, but made some gains bringing back some marketers - Apple, Unilever, Hulu and American Express.
by Wayne Friedman on Jul 9, 9:00 AM
A+E Global Media - co-owned 50-50% by Walt Disney and Hearst - is looking to possibly sell their interest in the group, according to a report.
by Wayne Friedman on Jul 8, 9:00 AM
The new video streaming platform called Truth+ will be available on all major third-party distributors including Apple iTunes, Google Play, Apple TV, Android TV, Amazon Fire TV, Roku TV and Roku web platforms.
by Wayne Friedman on Jul 7, 9:00 AM
Before Paramount Global and Disney-ABC reached $16 million and $15 million settlements with their respective lawsuits from the Trump Administration, other media and technology money was exchanged with Trump.