Data from a new DoubleVerify survey finds 40% of viewers continue to watch an ad when the ad has repeated. Does this also mean 60% aren't too happy and look away?

Gen Z may be the next generation of sports fans - but in a way that revolves around the buzzword "fandom."

Should media companies pursue more live TV, streaming deals, mobile, video or gaming opportunities? What's the right mix? Much depends on where they are in the broad media-platform spectrum.

Apparently, President Trump believes everyone needs to listen and that all media outlets need to comply, with full airing of "live" content in particular.

On-air screen and TV announcers could only refer to the stadiums by their market or city location such as San Francisco Bay Area Stadium, or in the case of AT&T Stadium in Texas, as the Dallas Stadium.

At the upcoming FCC meeting, there's little doubt that it will eliminate the 39% ceiling on U.S. households' coverage, which limits the number of TV stations one media company can own.

The primary reason for the 12-state lawsuit is that a Paramount-WBD combination would curb entertainment content and distribution, putting the TV/movie marketplace into fewer hands. What's the fallout?

"So much energy has been expended on bringing in AI, but if you look at that generation's reaction, they're utterly rejecting it," film director Christopher Nolan said.

Netflix is looking to amp up live TV content - major sports and other live event programming, which could include awards shows, special reality TV and other programming.

The IAB says measurement standards need a reset that considers video-consumption elements such as sound quality, "skip-enabled" functions and the type of ad formats on that platform.