• Rainy Day Entertainment
    Rainy Day Entertainment According to a new study by Nielsen NetRatings, the most wired cities are located in the Pacific Northwest: Portland and Seattle top the list. The March, 2001 study compared penetration and growth of At-Home Users to March of last year. Philadelphia showed the biggest increase with an average of 49 percent more people logging on this year. Other market areas measured include: Region Penetration March '01Penetration March '00
  • Where The Women Are
    Where The Women Are For advertisers targeting an important niche market, Marla Dickerson, LA Times Staff Writer, reviewed the latest US Census Economic Survey (latest 1997) that reports that revenue for the nation's 5.4 million women-owned firms reached $818.7 billion in 1997. That's up 33% on an adjusted basis compared with 1992. Those companies employed 7.1 million workers, up 28% on an adjusted basis from five years before. Updated every five years, she points out, the economic census is conducted separately from the better-known population survey whose 2000 figures are starting to be released. Despite the increases in numbers, ...
  • Usage-Based Segmentation
    Usage-Based Segmentation According to a study by Booz-Allen & Hamilton and Nielsen//NetRatings, "Seize the Occasion - Usage-Based Segmentation for Marketers," there are seven categories of internet users based on market segmentation by "occasionalization." This new form of Internet market segmentation identifies consumer segments based on online usage occasions rather than on user-based characteristics, such as demographics or attitudinal data. In some of the seven categories, consumers are more likely to buy, in others they are nearly immune to traditional online marketing pleas. Briefly, here are the "Seven Degrees of Internet Surfing" included in the study: - Quickies ...
  • Letters and Numbers
    Letters and Numbers Cost Per Thousand, Click Through Rate, Cost Per Acquisition, Cost Per Click: all measures of cost or performance for reaching prospects and variously endorsed as 'best methods,' are a subject of a recent Opt-in News report covering e-mail marketing and e-zines (online magazines). According to a the report, the average cost-per-thousand (CPM) rate for direct e-mail marketing is currently $210, down from $240 in 2000 and about $250 in 1999. The report says that in 2000, the click-thru-rate for direct e-mail marketing networks (where the ad itself is broadcast to opt-in e-mail recipients) was ...
  • Lots of Listeners
    Lots of Listeners From Arbitron, here's the most current population ranking of market areas for radio reach. All are ranked at the referenced site. MarketName2001 Metro 12+ Population 1 CM New York, NY 14,487,900 2 CM Los Angeles, CA 10,489,800 3 CM Chicago, IL 7,191,300 4 CM San Francisco, CA 5,821,700 5 CM
  • College Bound
    College Bound College students use the Internet more than any other medium to research travel destinations, and to shop for travel deals or discounts according to a recent survey by FuturePages, COLLEGeMEDIA GURUS, and Memolink.com. The study found that College students spend an estimated $14.8 billion annually on travel. Students take more than 66 million trips a year. 30% travel more than 150 miles between three and five times a year, generally by car. More than 72% of students surveyed have traveled internationally during college. About 40 percent said they spent between $201 and $750 during the ...
  • Wireless In N.A.
    Wireless In N.A. According to Jupiter Media Metrix global advertising, commerce and subscription revenue from mobile phones will reach $7.5 billion by 2003, with North America accounting for just $0.7 billion, or less than 10 percent of the total. "Despite a growing wireless audience, the U.S. is a revenue wasteland for mobile phone content providers" said Dylan Brooks, Jupiter analyst. According to Jupiter's Global Wireless Model, Asia's 136 million mobile surfers will generate $5 billion in revenue by 2003, an average of $37 per active user. "Asia's dominant share will be driven by Japan's early lead in wireless ...
  • Coffee is Good, But DSL is Swell
    Coffee is Good, But DSL is Swell In a new "Broadband Watch" survey sponsored by SBC Communications, DSL users admit that they would rather sacrifice: - their morning coffee (63%), - newspaper (78%), - radio (74%) and - cable TV (59%) before giving up their DSL service. DSL customers are spending an average of 25 hours online and 93 % of consumers surveyed say that broadband/DSL has improved their efficiency using the Internet. Additionally, 92 percent of DSL customers say they're satisfied with their online experience, compared to 57 percent when they had a dial-up connection. Additionally, the ...
  • African-American Households
    African-American Households Jen Runne of EMarketer summarized recent studies that have shown that as computer prices fall and internet access options outside of the home increase, the diversity of the user base in the United States is increasing as well. Today's internet user base, she says, is much more inclusive than the stereotypical all-white, all-male technophile club. In the last two years, African-American presence online has increased by 110%, far more than any other ethnic group in the US. Even the most optimistic forecasts predict that the total number of users in the US will grow by less than ...
  • More Listeners On the Horizon
    More Listeners On the Horizon Some releases describe the current RAB (Radio Advertising Bureau) findings sluggish, but the new Sales Index shows solid industry growth over the long term. "Local Radio will continue to be more stable than other media sectors during the first half of the year," noted President & CEO, RAB, Gary Fries. "Overall, Radio will pick up momentum as we move past the high comps of the first six months. All indicators to point to a heavy, back-ended year, with Radio delivering a healthy increase in year-end revenue." When compared to the same month a ...
« Previous EntriesNext Entries »