Joost will get no boost. It's no surprise that third-party video sites -- in particular those that market themselves as "premium" video content and stream big TV shows -- will have less impact among digital consumers. Joost now says it is turning into a white label brand for video content providers -- the backbone, but not the face, of big TV content.

If TV networks and advertisers were worried about the fast-forwarding of commercials through DVRS, just think about what happens now that DVR technology becomes easier to get into the home. The Supreme Court decision not to hear TV studios' and networks' appeal of a lower court ruling on remote DVRs effectively gives all cable operators the ability in put network-DVR systems into their cable operations -- and quickly.