Will the prized HBO brand name remain in its longtime consumer-facing position? This may seem like a rerun to some. Is it better than the 'Paramount' brand name?

The push may come from the end result - making $800 million in TV ad revenue in one day. That's more than many cable TV networks do in a year.

As Sinclair, Scripps, Gray and other remaining major TV station owners continue to fight for survival, billion-dollar deals are likely to disrupt the employment picture of the legacy TV-media ecosystem.

Future good news for Netflix? Its stock has been up 20% over the week through midday Friday, on the news that it might drop out of its WBD merger pursuit.

Gross ad-spend growth - media dollars ad clients spend on Trade Desk's platform - shows 11% growth for the full year to $13.4 billion, below many analysts' estimates.

NBCU posted an average 23.5 million viewers for its Milan Cortina Winter Olympic Games, according to Nielsen and Adobe Analytics data, up 96% vs. the 2022 Olympics and the strongest results since the 2014 Sochi Winter Games.

Brian Wieser, media analyst of Madison and Wall, projects rising categories for total TV will be healthcare, financial services, pharma, travel, gambling/recreation and retail.

Data from a major contributor to the Big Data piece of the puzzle was understated. Nielsen did not provide specific details.

Viewers want to have some unexpected talk from politicians. Maybe they want some entertainment as well.

Netflix hosted an expert on all things antitrust. The discussion was largely focused on longtime issues that would aid in a Netflix-WBD business merger.