by Wayne Friedman on Jul 14, 12:46 PM
Cycling video podcast "The Move" rocketed to number one, according to Lance Armstrong. How much did the Tour de France programming lead-in on Peacock help?
by Wayne Friedman on Jul 11, 10:11 AM
"We did a deal for about $16 million plus $16 million, or maybe more than that in advertising," Trump said on July 3.
by Wayne Friedman on Jul 10, 11:55 AM
Yaccarino had to do damage control to reassure advertisers in the wake of Elon Musk's comments, but made some gains bringing back some marketers - Apple, Unilever, Hulu and American Express.
by Wayne Friedman on Jul 9, 9:00 AM
A+E Global Media - co-owned 50-50% by Walt Disney and Hearst - is looking to possibly sell their interest in the group, according to a report.
by Wayne Friedman on Jul 8, 9:00 AM
The new video streaming platform called Truth+ will be available on all major third-party distributors including Apple iTunes, Google Play, Apple TV, Android TV, Amazon Fire TV, Roku TV and Roku web platforms.
by Wayne Friedman on Jul 7, 9:00 AM
Before Paramount Global and Disney-ABC reached $16 million and $15 million settlements with their respective lawsuits from the Trump Administration, other media and technology money was exchanged with Trump.
by Wayne Friedman on Jul 3, 9:00 AM
Paramount's CBS News has agreed to release a full transcript of any future interviews of eligible Presidential contenders. At the same time, Paramount does not acknowledge - as part of the settlement - any journalistic wrongdoing.
by Wayne Friedman on Jul 2, 10:55 AM
TV stations' bread-and-butter TV newscasts have seen declining usage and ever older audiences coming for a while. Can they adapt?
by Wayne Friedman on Jul 1, 8:00 AM
In-theatre advertising, according to long-held research, has been a plus for marketers: a captive audience that cannot fast-forward or skip commercial content results in higher overall revenue.
by Wayne Friedman on Jun 30, 1:00 PM
Netflix's "Happy Gilmore 2," which debuts July 25, has U.S. Bank as a major sponsor in the movie's sequel, including product-placement signage as well as being in the movie script.