Could collective share grow to 50%-55% of overall upfront dollars - up from 42% for the 2025-26 market? Think sports, flexibility, frequency issues - and outcomes.

Is there a need for big screens, a better in-theater experience, and more fun? Hello, 'Barbenheimer'...

Consumers are trying to hold back on how much personal information is disclosed - across the board for the average viewer.

Big "vertical," synergistic-seeking media mergers are officially no longer a thing now that Comcast has decided to break apart the company. Again.

CBS News ombudsman Kenneth Weinstein has remained quiet through all the turmoil. As an "internal advocate" of sorts, he reports issues privately to CBS execs. Is that enough?

Does Netflix need a "hit," to coin a phrase? Or does it need a major, out-of-the-box media acquisition?

The campaign targets the FCC and its efforts to go after ABC because of its programming, urging viewers to scan a code linked to the agency's public comment page.

Perhaps viewers and sports TV critics should consider "hydration breaks" in light of other sports and athletes. Cyclists carry - you guessed it - water bottles on their bikes.

Instagram for TV features will promote more "horizontal video." A new deal includes Samsung TV devices from only Amazon Fire and Google TV products.

Paramount says it tallied 8.2 million average viewers in U.S. and Latin America for the seven-bout card on its streamer Paramount+, with 7 million coming from the U.S.