by Wayne Friedman on Sep 16, 9:48 AM
Nearly half of household decision-makers consider their current communications/home entertainment services excessive, a consumer study finds. Persistent inflation has consumers wondering about paying for four or more streaming services.
by Wayne Friedman on Sep 15, 9:00 AM
As Peloton's co-founders depart, what can the company do to improve business? Higher subscriber acquisition costs are on the table.
by Wayne Friedman on Sep 14, 8:00 AM
Among streamers, Disney has risen to 4th place overall among 100 top brands, while Netflix has dropped to 8th place. Apple has ascended to become the top overall brand -- up from number two -- when it comes to smartphones, replacing Amazon for retail, now at number two.
by Wayne Friedman on Sep 13, 9:00 AM
Premium streamers will soon need to make tough choices: Continue to spend billions producing or acquiring TV content and/or start focusing on being profitable.
by Wayne Friedman on Sep 12, 9:00 AM
While national TV advertising will recover somewhat in Q4 thanks to continued strong linear TV NFL programming, there will be a 5% decline for all of 2023, according to MoffettNathanson Research estimates.
by Wayne Friedman on Sep 8, 7:50 PM
Old-school theatrical release thinking has returned for major movie and TV studio execs as they protect their best monetization efforts for their best movie/TV content brands, getting cash to the bottom line -- especially in theaters, as well as with D2C transaction sales.
by Wayne Friedman on Sep 8, 8:00 AM
The fall TV season is coming -- whatever that means these days. As linear TV impressions sink, networks need to keep their foot on the pedal as competition grows.
by Wayne Friedman on Sep 7, 9:44 AM
Too many TV ads on TV? That depends on your side of the equation. Just talk to TV ad execs. They want a lot more.
by Wayne Friedman on Sep 6, 8:00 AM
Some are warning of a dramatically slow fall season to come. Looking more closely at the current marketplace should offer some clarity.
by Wayne Friedman on Sep 2, 8:00 AM
Netflix is reportedly telling media buyers it will start its new ad service at a sky-high $65 cost-per-thousand viewers. At that high price, media buyers won't be able to get "third-party measurement" by Nielsen, Comscore, or others.