• Consumer Attention Spans Plummet, Now Lower Than...
    More than half of mobile users will leave a website that takes more than three seconds to load.
  • Mobile Apps Facing More Bad Actor Disruptions?
    When you are involved in a big-time insurrection, you need a quick form of communication, like a "push-to- talk" mobile app.
  • 2020 Was Banner Year For Mobile App Downloads, Too
    The mobile apps marketplace surpassed $100 billion for the first time, according to estimates released this week by Trading Platforms.
  • Video, Contextual, 5G Are 2021's Key Mobile Opportunities, Say Buyers, Other Digital Experts
    Due to the pandemic’s stay-at-home dynamic, mobile has seen some of its thunder stolen this past year by other media — digital video/OTT and connected TV in particular. Last year, 81% of media buyers, publishers and other digital experts surveyed by Integral Ad Science (IAS) for its annual Industry Pulse Report cited mobile (both web and app-based) as a high priority for their organizations, making it the most-cited among seven possible media choices. This year, 48% of the 230 experts surveyed cited mobile (again, both web and app) as a high priority. Still, that was about on par with social …
  • Who's On First? Why Mobile Increasingly Isn't My 'Second Screen'
    Every new medium gets on base by comparing itself to the most established one, which is why mobile has been dubbed the "second screen" relative to TV. Here's why it's increasingly the primary one.
  • Kids Need Mobile Data Privacy Protection, Too
    Pixalate, the ad fraud intelligence platform, says 90% of apps on Google and Apple stores are targeted to kids 12 years old and younger.
  • My Christmas Gift To You: Common-Sense Steps For Apple's Data Privacy Protocol
    Advice for marketers and media planners on how to adjust to the changes brought by the new protocol.
  • 2021 Mobile Marketing Outlook Includes Accelerated Ad Spend, Contextual Focus
    eMarketer has bumped up its mobile ad-spending forecast a bit, and predicts that iOS 14's App Tracking Transparency framework will accelerate the shift from waterfall auctions to contextual advertising. Other experts cite opportunities in OTT, subscription-based apps, and other areas.
  • How The MMA Became Known As The 'Marketers' Mobile Association'
    Now its composition of marketers far outweighs the number of suppliers on the board, sending a powerful signal.
  • Big Mobile Shopping On Black Friday/Cyber Monday: No Security Worries?
    According to Adobe Analytics, Black Friday shopping on smartphones jumped 25% to $3.6 billion, making up 40% of total online spending.
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