While mobile may be the new TV "interface," as this week's column illustrates, interoperability issues persist.
Captioned videos are more likely to be watched on TVs and computers, as well as on mobile phones, finds a new poll.
Two out of three marketers surveyed boosted mobile marketing budgets over the past year, due at least partly to the acceleration of ecommerce.
Mobile usage keeps ticking up, now representing 32% of our total daily media time, according to eMarketer.
As a category, fintech apps grew 110% in the U.S. over the past year, and one in three Americans now use P2P payment apps.
Brands can use the API to have scalable conversations with customers using Instagram DMs or Stories, facilitating user interaction and customer support.
A month into Apple's enforcement of its new App Tracking Transparency framework, the picture is getting clearer on its impact on consumers and advertisers.
While consumers spend an average of 45 minutes per day streaming mobile content on AT&T-owned apps, Discovery's performance is much higher.
A few weeks into Apple's enforcement of its new App Tracking Transparency framework, the situation isn't as dire as some had anticipated. Or is it?
Even as a mature market, the U.S. saw another strong year of growth in app adoption, with some verticals particularly boosted by pandemic stay-at-home dynamics.