• It's 2030: How Many TV Shows Did You Watch On Mobile? Answer: All
    5G mobile technology -- in its fullest state --- can replace all cable, satellite, telco, and broadband wiring coming from the outside in the home.
  • Apple's 25/65 Rule
    Apple has a 25% share of the mobile OS market, but controls 65% of app revenues -- interesting stats as federal regulators look at antitrust implications of Big Tech.
  • Q&A: Appnovation's Scott Wassmer On What 5G Means For Brands
    Brands will have unprecedented opportunities to create immersive experiences, but consistency is likely to be a challenge in the short term, says this digital agency executive.
  • The Next Big Mobile Media Battle Will Be Inside The Home
    Almost no medium is more associated with reaching people outside their homes than mobile, but that may change soon.
  • Your Mobile Device, Your TV Remote: Companions Or Frenemies?
    One 2019 estimate by Mary Meeker, internet trend analyst, said roughly 90% of Americans keep a phone close by while watching TV.
  • The Medium Is The Messaging App
    Add A2P to the growing list of important media technology acronyms: application-to-person, a catch-all for peer-to-peer messaging apps.
  • Mobile Commerce To Hit New Highs This Holiday Season
    All ecommerce sales, and mcommerce in particular, are expected to see accelerated growth due to consumer concerns about shopping bricks-and-mortar during the COVID pandemic.
  • What 'SUMID,' 'VID' And Rest Of Cross-Media Framework Means For Mobile
    It is designed to be future-proof measurement, dealing with both tech business models and with self-regulatory changes that have undermined third-party cookies.
  • How Can TV Advertising Help Quibi's Uphill Battle?
    Quibi will need to be spending even more on national TV ads -- including on sports like basketball -- to break through the clutter.
  • Why Apple And Google Are Turning Your Phone Into A Randomly Generated Sequence Of Numbers
    Apple and Google have teamed up for a seamless solution for COVID-19 tracing that seems like a pretty good solution for other forms of anonymized identity tracking.
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