It's the end of era. For the first time ever, Android has bested Microsoft Windows as the world's most popular operating system, according to fresh findings from Web analytics firm StatCounter.

In another bid to boost its bottom line, Twitter is pondering a premium Tweetdeck-like service for professionals willing to pay for social insights.

After looking like a cross-section of the Alps, during its first month after floatation, Snap's share price seems to have plateaued just a shade under its opening value. Many reports have suggested that the company is a good bet because no other service has such a strong hold over Millennials.

Last week the Media Rating Council finalized location-based ad measurement guidelines. Location has become an increasingly important factor in helping marketers target consumers in the moment while they are out and about.

Combine Snapchat's support and the glee people feel when making their own personalized emojis, and what do you get? The fastest-growing app in the country, of course!

Despite the obvious privacy issues, Google just threw Maps into the deep end of the world of real-time media and communication. Google Maps users will soon be able to share their current location, travel route and estimated arrival time with friends and family.

Now, iOS users who want to share videos with captions can choose Apple's Clips. With the Clips app, people can share multimedia videos with friends through their Messages app, along with Instagram, Facebook and other popular social channels.

Google will soak up the lion's share (40.7%) of domestic digital ad revenues this year, according to a new forecast from eMarketer.

Microsoft's Playable Ads mobile ad unit, previewed last week, lets mobile users interact with ads and apps without the need to leave the application they are in. The new ad unit allows users to try Windows 10 titles without downloading anything.

My team scoured the startup village, the accelerator parties, the startup BBQs, the tech breakfasts, sea of VCs and startup founders that dominated Austin in order to curate these five ad startups.