- Girls can do anything. Tour Hong Kong like a local. Let's launch!
- Samsung tipped its hat to creatives on a budget with "Samsung Galaxy: The Rest of Us," which aired during the Academy Awards. The 60-second ad stars YouTube personality Casey Neistat delivering his version of an award show acceptance speech in a dimly lit parking lot. Neistat encourages fellow content creators to keep creating -- even if you're on a tight budget. Mind you, mobile phones aren't "cheap," unless you compare them to the fancy-pants cameras used by Hollywood directors. As Neistat approaches the microphone, viewers watch directors of all ages creating quirky videos for the …
- Sport England launched the latest version of "This Girl Can," which encourages woman of all shapes and sizes to exercise and be active. Created by FCB Inferno, the video is set to "Phenomenal Woman," written and narrated by Maya Angelou. The latest campaign targets women 14 and up to work out and look past any judgment. It doesn't matter if you jiggle; being active and moving is the main key. The video features 15-year-old trampolinist Cerys McIntosh, 69-year-old outdoor swimmer Sue Bairstow, student kickboxer Fakhira Mohamad Hassan Mukhtar and blade-runner Debbie Squance, all exercising …
- Drug Free Kids Canada wants to make having the talk about driving while high as painless as possible with "The Call That Comes After," a unique campaign that lets parents target their teens via the most important thing in their lives: their smartphones. Created by FCB/SIX, the campaign has mobile elements, online components and real-time targeting to make the overall message that more effective. Parents visit TheCallThatComesAfter.com to create a custom video for their teen. The site asks for the teen's name, phone number and the name stored for mom or …
- What begins as a PSA for a deadly disease or texting while driving is actually a humorous campaign for Huawei Mate 9. The ad also solidifies how utterly attached the world is to their smartphones. A teenage boy talks about video chatting with his girlfriend. She asks the ultimate test question: "How do I look in this dress?" Before he can respond that he doesn't care what she's wearing because he loves her and she's always beautiful in his eyes, a low phone battery cuts out, so his love only hears the words, "I don't …
- Random iPhone App of the week:The Media Math App - Advertising Calculator is an iPhone app that calculates common media formulas like CPM, GRP, Ratings and CPE, so you don't have to. Developed by a former IPG media planner, the app was first released a year ago and calculated 11 different formulas. Users enter any two out of three values and it calculates the third. A recent update includes more formulas and a help button that explains the math behind each calculation. Download it here.
- You say hummus, and I say hommus. Cedar's Mediterranean Foods is rebranding itself with the less familiar hommus as it seeks to gain more market share and awareness. Developed by GYK Antler, the relaunch includes a fully redesigned website, packaging, and social media channels. Creative introduces the new tagline "Know Better Hommus" designed to demonstrate the product's "honesty, authenticity, and family business roots" by using a unique spelling of the letter "o." This old-world traditional spelling is designed to differentiate the brand from those using hummus. The agency also helped to refresh and relaunch …
- Sanoma Media Finland, publisher of more than 50 of Europe's consumer media titles, launched "Game of Potatoes," a medieval tutorial on how to advertise in the present day. The 60-second ad, created by Hasan & Partners, opens with the words "Finland, 21st Century," as viewers watch villagers and traders haggle for deals at the town square. Three potato sellers who look alike are desperately attempting to sell their potatoes, which also look alike. No one has success and fights break out -- but stop when a Swedish potato seller enters the market. The guy …
- The Off The Street Club (OTSC) in Chicago provides safety and education to 3,000 children living in West Garfield Park, the neighborhood with the most violent crime in Chicago. OTSC remains optimistic, even when one of the club's bulletproof windows took a bullet. The window was removed and used as part of "Bullet Hole Transplant" and displayed outside Chicago's Tribune Tower for passersby to see. Part of the "Hope Is Tougher" platform, Energy BBDO wanted to turn a symbol of violence into one of hope. The video ends with teenagers who attend OTSC describing how …
- McDonald's Netherlands breaks out an orchestra for Maestro burger. A love story told in notes. Let's launch!
