What can you do to prepare for the coming holiday season? Santa has a few paid search advertising suggestions that could put a twinkle in the eye and a little extra jingle in the ol'pocket.

The lineup for the home team would make any Yankee flinch. With speedy FedEx batting leadoff, a heart of the order featuring Home Depot, Wal-Mart, and McDonald's, and 1-800-Flowers batting eighth, this roster is stacked with power. They're the Nationals, and they own the local search ballgame this season.