• Searching Social For Search
    I recently wrote about how, in future, search could greatly benefit on-demand digital television, but the future of search doesn't start there and isn't even that futuristic. I think search is about to undergo a major evolutionary shift that will change the underpinnings of how search works, is used, and is defined.
  • Blame It On Twitter
    There is certainly no lack of worthwhile topics to discuss this month, but I can't hone in on one. So this month's column is a bit of a Sm"rgåsbord. Here's what's up.
  • Summer Stories: How I Became A Researcher
    About six years ago, I had one of those life-changing moments that set me on a new path. I've always been curious. I've always had questions, and up to that point in my life, I was usually able to find an answer, with enough perseverance. But in 2003, I had a question that no one seemed able to answer. It didn't seem to be an especially difficult question, and I knew someone had the answer. They just weren't sharing it.
  • How I Got Into Search
    I really enjoyed Gord Hotchkiss' series of summer stories -- or, as I like to call them, fireside chats -- and was quite moved by Kaila Colbin's column about her father's stoke. It's not often you get a glimpse into the lives behind the Search Insiders -- unless you make it out to the biannual Search Insider Summit -- so I thought I'd continue the trend with my "getting into search" story.
  • The Male Organ -- And Other Reasons To Avoid Behavioral Targeting
    Two weeks ago, I spoke lovingly of my father. Last week, my mom got the praise. But I'm devoting this week's column to making fun of myself. Here's the backstory: I'm out at dinner with my fiancé and his friend. We're talking about odd movie moments, and a memory stirs. I say, "What was that movie where that guy had a penis rocking-chair in the basement that you could sit on and it went up and down?"
  • Wall Street in 2007 = Web Street in 2009?
    The online ad industry has been on a fairly stable course for at least seven years now. However, the more I observe developments -- both inside and outside this industry -- the more I am convinced that we are all poised on the cusp of an era of great change that will shift the way we do business more seriously than anything we've experienced before.
  • This Business Of SEO
    Lately I've been talking to a lot of people in the industry trying to get a handle on the current SEO sales cycle, what people are charging, what their close rate is -- and, most importantly, what are the main objections that they are facing from prospective clients. SEOs typically hold their cards close to the chest but I've managed to glean a few nuggets.
  • Summer Stories: How I Almost Got Busted By The St. Louis FBI
    In the early days of our search marketing business, our collection of SEO clients ran the gamut from slightly off-white to shades of gray approaching black. Yes, back in the day we too did some stuff that wasn't smiled upon by the anti-spam gods of the search universe. Of course, it was (and still is) sometimes difficult to determine where the line between white and black could be found.
  • But Enough About BingHoo, Let's Talk About BingHoo
    A lot has been said, and a lot has been read on last week's Bing-rise/Yahoo!-fall last week, which makes now as good as time as any to start thinking about what it really means in the broad scope of "search engine marketing" - for both paid and natural search. I personally spent the better part of last week talking about and reflecting on the change, and I've written numerous thoughts on the implications. Given that there has been a little bit of time to let the news sink in, here are a few additional thoughts on what this change means …
  • Don't Be (The) Evil (Giant)
    One of the critical ways in which we communicate, grow, learn, and build relationships is through storytelling. And what makes a great story? A hero (usually the underdog), a villain (often the evil giant), and a quest to overcome great odds for an impossible dream. This clichéd plotline explains something I've noticed in the nearly two years I've been writing this column: We're not happy unless Google is doing battle.
« Previous EntriesNext Entries »