by Laurie Sullivan on Sep 15, 12:00 AM
The Daily Show's Trevor Noah hosted the second Bing Agency Awards Thursday evening at the Capitale in New York City. More than 350 industry experts dressed in black tie came to honor the individuals and teams behind some of the most creative work in the search industry.
by Laurie Sullivan on Sep 14, 12:34 PM
The better the phone, the more consumers want it, and the easier it will become for advertisers to reach potential and existing customers through one of the most successful advertising companies.
by Laurie Sullivan on Sep 13, 11:39 AM
When a web page is not relevant to a query, it should not rank at the top, but the authors of a study on website ranking factors for search engines say the discussion requires a close look.
by Laurie Sullivan on Sep 12, 11:56 AM
An employee-led effort to find out whether men are paid more than women at Google reveals a mixed picture -- but for the most part, women on average are paid less, especially at mid-levels, according to one report.
by Laurie Sullivan on Sep 11, 1:28 PM
Audible design will become the next challenge for search marketers as voice search on mobile, desktop and voice hubs replaces texting or typing a query into a search box. John Jones, senior vice president of design strategy at Fjord, a consultancy at Accenture Interactive, talks about three important steps marketers must consider.
by Laurie Sullivan on Sep 8, 1:02 PM
Sprint plans to focus on digital and to hire more than 100 employees in the coming weeks as it creates a new in-house digital marketing agency. While not all openings will focus on search advertising, there are specific opportunities for marketers to support search.
by Laurie Sullivan on Sep 7, 12:52 PM
Website performance and IT issues cost brands roughly $20 million annually -- about $1.5 million due to slowdowns and $18.5 million due to general site issues -- for those analyzed in the study. The data estimates an increase of more than 13% in their annual revenue by resolving the problems that are missed today.
by Laurie Sullivan on Sep 6, 2:31 PM
As Uber's new CEO, Dara Khosrowshahi, takes his place at the executive table, Uber engineers reveal how its machine-learning technology works. Michelangelo is designed to manage data, train, evaluate, and deploy models, make predictions, and monitor predictions -- also supports traditional machine-learning models, time series forecasting, and deep learning.
by Laurie Sullivan on Sep 5, 1:55 PM
In China, Google is ramping up its presence, hiring engineers who specialize in AI as the country builds its own strategy for using AI to drive economic progress and growth.
by Laurie Sullivan on Sep 1, 12:03 PM
The product status report and absolute top impression share aim to identify the gaps in products ahead of the holiday season -- and help marketers to measure a brand's competitiveness in Shopping campaigns.
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