Publicis and Omnicom have announced they will increase ad spend on Amazon by 40% to 100% in 2018, respectively, pushing Forrester's ad revenue estimate to more than $6 billion.
Only 11% consider link building to be the most important task, but 72% admit it's "very important" and 17% think it's more important than other optimization tasks.
Are Bing execs finally getting smart about growing the company's ad business? Now notifications from the webmaster tools message center will be sent to the email address associated with the login. Both social login and the ability to have webmaster tools notifications sent to accounts outside of the Microsoft ecosystem were some of the most-requested features in 2017.
As the old saying goes, pets are family. Google's search data clearly shows that U.S. consumers put their furry friends first when searching for car accessories.
In a critical step that will give marketers greater understanding of intent in search queries, Microsoft Bing integrated sentiment analysis, which enables an understanding of the context of content, either positive or negative.
The Eagles won the Super Bowl, but the Patriots had the most brand-related searches and search ad copy between Jan. 26 and Feb. 1, according to data released this week.
The most-viewed ad based on Super Bowl game-day data from Google and YouTube goes to the Alexa Loses Her Voice-Amazon Super Bowl LII Commercial. Hey Google, what do you think about that campaign?
The Center For Humane Technology is launching a campaign with Comcast and DirectTV to educate students, parents and teachers about the dangers of excessive technology use.
Amazon Chief Financial Officer Brian Olsavsky pointed to the company's advertising business as a "key driver" with strong growth. After being pressed by analysts, he said during the analyst call that the company will continue to make the advertising offering more valuable.
Microsoft reported that revenue from search advertising rose to $1.8 billion for 2017, up from $1.6 billion the prior year.