Search, display banners, streaming and CTV dominated local digital budgets last year, with Borrell Associates estimating the combined sectors will hold 78% of digital and 57% of total local advertising within three years.

An analyst has made two predictions related to AI - that Google AI Mode will replace traditional search, and Apple will continue to use Google's engine as its default.

When Presearch couldn't guarantee user privacy with known ad units, the decentralized engine designed a takeover ad to give advertisers insights on impressions, clickthrough rates, device types and geography.

Since launching the Wire Program in 2024, advertisers have seen 130% higher video-completion rates and a 23% higher view rate vs. standard video ads, and viewers are 18% more likely to convert to leads.

PubMatic has upgraded its tech suite for buyers to streamline every stage of the media-buying process - from audience and inventory discovery and forecasting to curation, activation, and performance optimization.

Brands are competing for attention across fragmented landscapes, and those focused on traditional search strategies are losing attention and relevance.

Amid the fallout from Google's monopoly search trial, Apple is considering integrating AI search into its browser - and offering other AI-type search engines.

Programmatic ad platform StackAdapt has integrated email and a first-party data hub into its core platform, bridging marketing and ad technologies into one platform.

Analysis from Aimclear reveals "a new cohort of crawlers associated with large language model (LLM) based applications - representing "services such as Google's own AI features, Anthropic's Claude, Microsoft's Copilot integrated with Bing, and Perplexity AI, among others," Aimclear founder Marty Weintraub wrote.

Google said at the ad tech antitrust remedies hearing Friday that it will cooperate with rivals, but some industry execs feel that's not enough to curtail any future monopoly strategies.