• Ramping Up For a Bigger Content Publishing Strategy
    If you read my little corner of Search Insider every two weeks, then you already know that I'm a huge proponent of the strategy that brands and marketers should be acting more like publishers online. With the ascension of meaningful social content dissemination across networks, as well as the signals those networks send to search to rank those pages, it is now more important than ever for marketers - if they want to be successful in their overall digital strategies - to strategically refocus their attitudes and philosophies toward content in a big way. And as I noted in an …
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