From Web site copy to blog posts, press releases to white papers, SEO and social strategies depend on good content strategy, and good content strategy relies on good writing. The people who know this better than anyone are journalists. Without realizing it, they invented the concept of what we now refer to as the keyword -- and their practice formed the basis for how the search engines crawl, index and present information (i.e., headlines and subheads). So what can journalism teach us about good content development? As it turns out: everything.