Big events like the Academy Awards or Super Bowl may get the most media attention for their impact on digital activity, but marketers would be wise to pay closer attention to this connection throughout the year. In many organizations, digital direct marketers of large brands rarely interact with those responsible for television advertising and often use different advertising agencies. Yet in this age of marketing attribution, it is clear that these forms of advertising are becoming more closely linked. And now we have some specific ways to prove and monitor this.
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