• Google AMP Hits Fast Lane In Analytics, Mobile Payments, Ad Integration
    Google claims that more than 1.5 billion AMP pages have been published and more than 100 analytics, ad tech and content management system providers support the format.
  • Paid-Search Advertising Still Outranks Social In Performance
    Although they struggle to keep up with new tech, marketers repeatedly test campaigns to find the media returning the highest profit on investments. When it comes to pay-per-click advertising, paid search text ads remain the best performer for marketers.
  • Alphabet's $2.7B EU Fine Will Impact Search, Earnings
    The fine was slapped on Alphabet after EU antitrust regulators ruled the company had abused its authority by promoting its shopping comparison service on its own Internet property at the top of search results. The $2.7 billion charge is not tax deductible.
  • Everybody Lies, But Google, Big Data Often Reveal Truths
    The power in the data from companies like Google and Bing is that people tell search engines things they might not tell anyone else. Even if you lie to yourself, Google knows the truth by the words used to search for information and the websites people visit.
  • Marriott, Wyndham Gain Direct Traffic, Bookings From Search
    Hotels seem to be doing a better job of driving consumers directly to their websites from search engines. Of the top 10 brands, six show an increase for actual confirmed direct bookings in May 2017, compared with the year-ago month, according to a study released Tuesday.
  • Search Veteran Wilson Named LendingTree CMO
    LendingTree is stepping up its advertising and marketing efforts to take a larger chunk of the online lending market, as the business category continues to consolidate. Wilson will oversee LendingTree's brand strategy, marketing operations and consumer engagement as the company expands into new financial-service categories.
  • Search: The Influence Of Augmented Reality
    Google Glass may not have been so farfetched -- especially when considering Andrew Murphy's vision of how Apple might present a screenless world through AR.
  • Why Search Marketers Should Have A Cross-Border Strategy
    Cross-border shopping will make up 20% of ecommerce in 2022, with sales of $627 billion, estimates Forrester Research. There is a shift in the way people make purchases, and this year an increasing number of overseas consumers will rely on products from U.S. stores and marketplaces.
  • Russia To Further Block Sites, Search Engine Content
    Freedom of information doesn't necessarily mean access to all the world's data. Especially when it comes to information stored on servers in a variety of countries.
  • Most Expensive Keywords In The U.S.
    Interestingly, the keywords for the category of Business Services include Data Room or Network Security Monitoring, which demonstrates the challenges that companies now have with data theft and malware.
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