Rakuten Advertising in May surveyed more than 1,000 U.S. consumers with school-age children and college students to gain insights into their shopping plans and incentives for this year's back-to-school shopping season.

Even as leading insurance brands look to cut expenses by reducing marketing spend, it's the right time to improve customer-acquisition strategy, says MediaAlpha CEO Steve Yi.

Uberall's partnership with Amazon Alexa aims to help brands and businesses connect with customers using the voice assistant. and will allow companies to easily update business information.

TikTok now offers an Inventory Filter for ads to help brands ensure that content does not serve up alongside potentially offensive clips and videos in the app.

BrandVerity is working on creating a benchmark that will give advertisers a sense of how prolific ad hijacking fraud has become across the industry, especially in a specific sector.

Brennan Lawson accused Meta Platforms of retaliation for firing him in 2019 after he raised concerns over a new protocol that allowed moderators to retrieve deleted messages in Messenger.

Swaying votes in favor of a political party, initiative, or candidate is the goal of advertising, but 75.4% of respondents to a BDEX survey said political ads do not make them consider changing their political party. And, 63.9% of respondents believe consumer data should not be made available to political advertisers.

Meta's AI unit built a model the company says is the first to translate 200 different languages with state-of-the-art quality validated through extensive evaluations for each.

What increases the percentage of a website tag being successful? Gerry Bavaro, chief strategy officer of Merkury, Merkle's identity resolution and data platform, explains the nuances of targeting without cookies.

Google launched this week the first Heroes of Small Business sweepstakes and business scholarships through a partnership with StartOut, an LGBTQ+ nonprofit that helps facilitate mentorship, access to capital and tools to create an equitable playing field.