Microsoft Advertising is poised to make its automotive ad unit, Automotive Ads, available to all advertisers globally, the company announced Tuesday. The move follows the pilots in verticals such as travel and financial services.

The company wrote in a post that it does not expect the tests to have a revenue or performance impact on publishers. It also does not expect to see a change on how publisher controls apply. At least not for now.

Shopify, which laid off about 1,000 employees last week, is not the only company experiencing layoffs. Others include Vimeo, Outbrain, Palisades MediaGroup, OpenSea, Tonal, and Vox Media.