• Google Ties AI With Trust Scores To Identify, Validate False Information
    Fake locations and illegal listings have become a problem for Google Business Listings, Near Media co-founder Mike Blumenthal said in an interview with Brad Wetherall, former director-support operations at Google.
  • Immediate, Measurable Ad Results Fuel Performance Advertising
    An accelerated push for more measurable results has surfaced as platforms become increasingly fragmented. It makes me wonder if this will drive up prices.
  • Search Heads Into Multiverse Universe
    BrightEdge data explains fragmentation, its impact on advertising and why Statcounter's December estimate for Google's global search market share dipped to 89.73%, falling below 90% for the first time since 2015.
  • Amazon To Enforce Title Requirements For Product Listings
    Amazon has made significant changes to its product title listing policy and will begin enforcing them next week.
  • Google, Microsoft Woo Retailers With AI Agents
    The technology may save retailers money, give consumers a better experience and automate the buying process, but in the long run it could cost consumers a lot more.
  • How Freedom Furniture Used AI To Increase Time On Site, AOV
    OpenAI CEO Sam Altman wrote that although it sounds "like science fiction right now, and somewhat crazy to even talk about it," the world may see the first AI agents "'join the workforce' and materially change the output of companies."
  • GAI: What Makes Content Creators Embrace It?
    Some creators are optimistic, and others are negative about the technology and how it works. The tech offers the industry new ways to imagine, produce, and deliver messages. Can GAI create leads?
  • Meta Granted Exempt Content-Moderation Status To Top Advertisers
    Documents revealed a two-tiered content-moderation system that protected Meta's biggest ad-revenue streams while raising questions about fairness and transparency in its platform policies. The document said top spenders would be reviewed by humans.
  • How Audio Investments Increase Branded Search Volume
    How do podcasts, streaming and radio drive actions and connect consumers with search? Podcast and creator-based video ad agency Oxford Road ran tests to find out.
  • Remaking Intel With AI Inside Campaign
    Intel needs a "renewed focus on creating world-class products," Co-Chief Exec Michelle Johnston Holthaus said during the CES Intel keynote, adding that this is a year to harness the technology in new ways.
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