by Laurie Sullivan on Feb 28, 3:10 PM
Google engineers have been working on a new project that could enable billions to connect to the internet using narrow beams of light.
by Laurie Sullivan on Feb 27, 3:08 PM
Its Popular For A Reason campaign featuring a Jennifer Aniston ad allowed the brand to step into a new era in a more authentic, creative way, SkinnyPop VP of Marketing Ryan Reiss said.
by Laurie Sullivan on Feb 26, 10:08 AM
An analysis of DeepSeek shows how it handles queries across key industries and why it is a tech platform, not a search engine. Is this the future of online search advertising and marketing for other startups that may want to jump in?
by Laurie Sullivan on Feb 25, 12:56 PM
The online learning platform, which helps students understand homework, has filed a lawsuit against Google, alleging that use of AI-generated summaries in search engine results has "crushed" its website traffic and revenue.
by Laurie Sullivan on Feb 24, 2:47 PM
The price for Google's AI video generator Veo 2 is attracting attention and will likely make video ads, digital content and advertising on CTV more affordable for smaller companies.
by Laurie Sullivan on Feb 21, 3:48 PM
The European Commission in recent months seems to have pursued more aggressive regulations toward U.S.-based big tech firms in the ad industry, more so than in the past.
by Laurie Sullivan on Feb 20, 1:56 PM
As AI becomes an integral part of the ad industry, quantum computing will become a necessary technology because of the speed and quantity of data collected, analyzed, processed and used. Microsoft said it has combined science and art to solve previously unsolvable problems.
by Laurie Sullivan on Feb 19, 3:43 PM
Marketers have increased the number of campaigns they run, but face many more challenges with budgets, technical capabilities and analyzing and explaining outcomes to those responsible for allocating budgets.
by Laurie Sullivan on Feb 18, 4:33 PM
Google is working to make Bitcoin wallets as user-friendly as web2 apps and adding security features to promote mainstream adoption, says APAC Web3 Specialist at Google Cloud Kyle Song, who spoke at the Bitcoin Tech Carnival in Hong Kong.
by Laurie Sullivan on Feb 17, 3:22 PM
Perplexity became the latest AI company to release an in-depth research tool - following Google, which unveiled something similar for Gemini AI in December, and OpenAI early in February.