Legendary filmmaker Ron Howard told the audience at the IAB ALM conference : "I always look at stories and think, what's the thematic value here or the audience relevancy? When you connect to an idea, you have an engagement, opinion and relations. And it stirs curiosity."

BrightEdge has kept pace with identifying trends on how Google AI Overviews (AIO) taps YouTube and serves up content in its engine. YouTube CEO Neal Mohan explained in a blog post how TV has surpassed mobile to become the primary device for viewing by watch time in the U.S.

Is something rewiring your brain? Microsoft Research finds that humans who increasingly rely on generative AI in their work use less critical thinking that can deteriorate their cognitive abilities.

SparkCat uses machine learning to scan image galleries and steal screenshots containing cryptocurrency wallet recovery phrases, and can find and extract other sensitive data in images such as passwords.

Do advertisers get the attention they paid for when the big game is a blowout, like Sunday's Super Bowl LIX? Paying $8 million for 30 seconds of advertising can't be easy to swallow.

It's not some nefarious, underhanded trick to float older content to the top of rankings. Some publisher sites are seeing a drop in traffic. Here's what's happening.

Code hidden in DeepSeek's application has been found with the capability to send user data directly to the Chinese government.

What is the future of monetization for Gemini other than a subscription model? CEO Sundar Pichai touched on future plans for a revenue model during Google's earnings call with analysts and investors on Tuesday.

Following Microsoft and Meta into the unknown, AI startup Anthropic - maker of Claude - has a new technique to prevent users from creating or accessing harmful content - aimed at avoiding regulatory actions against the company, gaining investment funding, and convincing advertisers and other types of businesses it is safe to adopt its models.

Tristan Barnum, CMO at Wildfire, said the commerce network enables brands to distribute contextually relevant promotions and tailored rewards within consumers' shopping journeys across Wildfire's network of shopping companions.