A paper published by Google Research and the University of Chicago outlines a theoretical and practical framework for how ad auctions could work in the age of generative AI. That AI will require processing power and electricity - lots of it.

Perplexity cofounder Aravind Srinivas announced a new feature that reminds users of tasks and allows them to be scheduled on WhatsApp. It's just one of many features on the horizon.

The online purchase "funnel is collapsing and becoming a tunnel," a Microsoft spokesperson said, a phrase he heard at Cannes Lions.

Google DeepMind has released a Gemini Robotics AI model that can run on local devices. It is designed for controlling robots, but its capabilities have implications for advertising, particularly performance advertising.

LocaliQ GM Bill Scanlon believes AI-driven customer engagement is the future in marketing. LocaliQ unveiled its next version of a conversational AI Voice Agent Tuesday, extending Dash's existing SMS agent function to include voice conversations.

Google began giving merchants a way to lure first-time shoppers to make purchases with them. The company launched New Customer Promotions for Shopping ads. It lets brands offer exclusive discounts to new buyers in paid listings.

Behavioral differences identified in AI queries across Google AI Overviews vs. ChatGPT tell the story of how consumers shop, but the recommendations those platforms return for each shopping question tell even more about the future of these platforms and how they will respond.

As Pope Leo XIV laid out his priorities this week, he called AI an "existential threat" as ad execs at Cannes discussed how it will affect their world.

The experimental feature, integrated into Search Live, allows users to ask complex, multipart questions, and have a voice conversation with the search engine, but what happens when ads start talking, too.

Collective knowledge from more than 22 billion posts and comments across human conversations on Reddit provides what the company calls structured intelligence.