• Reddit Turns 20 Years Of Conversations Into Performance Insights
    Collective knowledge from more than 22 billion posts and comments across human conversations on Reddit provides what the company calls structured intelligence.
  • Google Unplugging The Internet Is No Longer An Option
    In a status report, the company blamed the occurrence on an "invalid automated quota update to our API management system which was distributed globally, causing external API requests to be rejected."
  • GAI Revenue And Performance Modeled By New Street Research
    How much will generative AI-based ads, creative, and tools increase revenue for platforms, brands, agencies and publishers? New Street Research models trends and numbers to provide the outcome.
  • Taboola Creates White-Box Type GAI Engine - Will It Learn?
    Gannett became the first publisher on Wednesday to use Taboola's DeepDive generative AI search engine, but the tool seems to be missing several important features.
  • Apple Searches For Anything In A Screenshot
    AI gives brands a new marketing channel to help consumers shop on their devices - such as when an Apple device user takes a screenshot of any app. The search function found on the bottom of the screen can recognize screenshots like products and events.
  • Performance-Driven M&A Deals Turning Hot
    Demand for scalable, data-led solutions has driven a 20% increase in performance-related deals and a 196% rise in median deals, according to media and tech advisory firm WY Partners.
  • Why Meta Is Willing To Invest $10B In An AI Startup
    Clean data ensures AI models learn accurate patterns that lead to reliable prediction and targeting across advertising. Meta reportedly plans to put billions into an AI startup entrenched in this type of business model centered on data.
  • Dos Equis Connects To Music, Performance, Hispanic Culture
    Some 92% of Hispanic music listeners say music connects them to their culture, and nearly eight in 10 say they're proud to listen to and see artists who represent them and their community, Dos Equis says.
  • SEO's New AI Models And Measurements
    Marketers must adapt to a new world where Google is less relevant and search increasingly takes place outside historic channels. Costs per click and invalid traffic also have risen. What's next?
  • Why Mac Became So Special To Lenovo's Global SEO Lead
    If you could imagine Mac, the chatbot designed by Donna Bedford, global SEO strategy and operations lead at Lenovo, what would it look like and what special features would it have?
« Previous Entries