The big challenge in negotiations between CMOs and CFOs is how marketers integrate digital platforms or frameworks that consolidate data, processes and tools from various sources into a single view to manage and improve performance across different domains to prove value.

Building on what consumers share to personalize a buyer's guide, the feature provides details on products, key differences between them and up-to-date information from retailers. Marketers need to optimize the content to bring descriptions to users rather than taking users to the content.

Google is rolling out a feature that automatically links Google Ads accounts with YouTube channels when the systems detect a strong data relationship between the two. The goal is to give advertisers access to stronger audience signals - automatically.

To understand why consumers act the way they do, marketers need nuanced behavioral insights, a cultural context and understanding of the ethical implications of statistics. This will inform audience targeting and messages - and media buying on specific platforms.

Consumer fatigue is driven not by ad message volume but by ads with irrelevant messages, according to a report analyzing Black Friday and Cyber Monday campaigns. Some 56% of consumers say message overload bothers them only when offers are irrelevant.

The campaign confirms - without actually admitting it - that Google Gemini will power Apple Intelligence, the company's AI assistant.

A Gartner survey found 65% of CMOs believe AI advances will dramatically change their role in the next two years, and many will face challenges getting there.

Google released Gemini 3, the latest update to its AI model, on Tuesday. Google CEO Sundar Pichai explained its reasoning capabilities and how it can grasp the depth and nuances of conversations.

Google will soon introduce "Journey Aware Bidding" in Google Ads - signaling a shift toward a new approach to bidding for leads, according to independent Google Ads coach Jyll Saskin Gales. The feature appears to use machine learning and AI to optimize bids throughout the entire consumer journey, not just for one auction at a time.

Google, which released several shopping agents this week, wants consumers to hand off more tedious tasks to agentic technology. It's not clear whether consumers are willing to go all in.