• Gamers May Have A Future In Air Traffic Control
    A campaign by the FAA and Transportation Department targets video gamers for the job of air traffic controller, and notes this type of expertise is crucial for keeping skies safe, with an average of about 45,000 U.S. flights per day.
  • Amazon CEO's Case For Major AI Spend
    Advertising is now attempting to make the switch from traditional to generative AI - regardless of how much it will cost Amazon, brands and consumers.
  • How Reddit Made The Privacy-First Ad Measurement Shift
    Anonym partnered with its fourth major publisher in less than one year as Mozilla's privacy-first ad measurement company finds a niche to become a major player in the metrics space.
  • Google Tests AdSense Privacy Updates In Two Phases
    Google will update AdSense in a two-phased approach that will begin mid-month. The second phase will be updated in June.
  • When Google AI 'Ghosts' The Experts Who Fed It
    Serenity in the shadows of Wyoming's Tetons can seem like the perfect place - unless you are an SEO expert or publisher at a media company trying to adapt to changes made by Google's algorithms as it ventures into AI.
  • Why Simple Drives ChatGPT Ads Forward, Creativity Takes Backseat
    ChatGPT ads seem to favor clarity over creativity, which may mean many tech platform developers have to rethink strategies - unless this is a temporary learning curve.
  • How 'And A Coke' Campaign Leads To Performance
    Coca-Cola debuted its new "And a Coke" campaign - a first-of-its-kind collaboration that brings together 13 iconic QSR brands to support a national effort.
  • Google Teaches Brands To Build Dynamic Agents
    Google released a guide today that teaches developers and marketers how to build agents that follow fixed prompts to ones that can dynamically expand their own capabilities as they run.
To read more articles use the ARCHIVE function on this page.