The technology has shifted from a background tool to the central operating system handling nearly every part of ad and marketing campaigns. Some question what will become of traditional operating systems like Windows and Android.

Facebook and Instagram, both owned by Meta, were charged Wednesday with breaching landmark EU rules - not doing enough to block kids under 13 from accessing the social networks.

An experimental feature announced in YouTube Labs enables site visitors to ask complex questions and receive multimodal results that include video and text.

Walmart's retail media division has two new pathways for brands to access CTV and omnichannel programmatic inventory. CTV has become the center of the media plan as performance media becomes a top channel.

The next phase of Taboola's agentic ad system will help performance marketers use machine learning to find and convert consumers that a human might miss or can't reach efficiently.

AI technology being developed will complicate the SECURE Data Act. This proposed bill could end a confusing patchwork of regulations, but it introduces several technical hurdles.

Google has introduced three agentic safety features that reduce advertisers' manual administrative burdens, allowing them to focus more on campaign performance rather than troubleshooting.

Microsoft Advertising introduced general availability in the U.S. for Universal Commerce Protocol feeds in Microsoft Merchant Center to help businesses improve visibility for products and streamline how they are surfaced in Microsoft Copilot based on structured data that brands provide.

Whether it would lower costs for the entire industry by applying it to AI targeted ads and content remains to be seen.

OpenAI will compete for performance ad budgets as it readies a conversion tracking pixel for ChatGPT ads. The company began testing ads in February.