In the marketing world, there's a tendency to assess campaign success in ways that look at individual conversions, rather than considering the big picture....

What I discovered from working a trade show: I didn't talk to anyone who was completely lacking in knowledge about search engine marketing; there were simply varying degrees of knowledge and understanding.

Using search trends to handicap the results of "American Idol."

What do swan boats, crowds headed to Fenway, and a marathon have in common? Around here, they spell springtime in Beantown....

I've been hearing many discussions lately on search's role in the so-called media mix. How common is integration now? It's hard to measure, though anecdotally more examples come to mind. Yet one type of integration I'm seeing little of is tying promotional campaigns to search.

All about behavioral search retargeting, the logical next step in a broader evolution for search.

That's what I first thought when I heard about the latest spat of new products from Google--Google Co-op, Google Desktop 4, Google Notebook, and Google Trends....

On Tuesday night, I was wondering aimlessly through the streets of Old Montreal, staring in hapless confusion at my Pocket PC....

Until now, there have been two schools of thought about search customization. One school of thought says that, since search engines and bid optimizations all work on a core set of principles, you can treat every campaign as essentially the same. Then there's the opposite school of thought: since every business and every customer segment is unique, the best campaigns are customized to leverage that uniqueness.

An exchange last week with my significant other summed up a lot of what I'm hearing right now about the fast and furious developments in the interactive industry....