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    An eMarketer report analyzes the implications of voice and the barriers to adoption for consumers and marketers, looks at some early experiments and offers advice for planning a voice strategy.
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    A study finds that 57% of marketers say their approach to Facebook advertising won't change despite the company's woes. Platforms such as Instagram, YouTube, and LinkedIn are getting more of the budget due to the rise of video.
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    Some 83% of businesses think their digital marketing efforts are effective in helping them achieve their goal, but 44% name SEO as their least popular digital marketing channel.
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