The study shows a strong correlation between links and ranking position in Google search based on content quality and relevance using the Quadratic Mean Spearman Correlation Score explained in the findings.

Would fans' perception change if they saw political search ads and display, video and social media ads before the game? If a major advertiser steps up to make a statement, for example, such as Nike?

Adobe is working with telecom brands to determine when someone with a mobile device is in front of a screen in a store, on the street, or in a theater lobby.

Amazon uses its machine-learning technology based on Amazon data and consumer buying habits to send new product samples to consumers.

When I first met founder Kevin Lee, Didit was focused on search engine marketing and advertising. The acquisition of Print Digital Plus is part of Lee's plan to build out Didit into a full-service agency.

Performance is everything -- especially when it comes to financial support. Total annual global venture capital funding rose 21% to $207 billion in 2018 compared with 2017, with deal activity up 10% to 14,247 transactions, according to recent data.

Marketers are likely doing their own happy dance over the proposal that would require businesses in the state to offer electronic receipts unless customers ask for paper copies.

Connected through WiFi, these smart mirrors adjust light, access music playlists, log into messaging apps, check the weather, read social media posts, and more.

There's a movement underfoot that Selina Eizik, Conductor COO and former CEO at Acronym, calls "predictive and addictive." She wants to lead it.

I noticed that my sister-in-law's quest to search for a recipe on Thanksgiving didn't include Google or Bing, but rather DuckDuckGo.