Looking to tackle invalid or misleading online reviews across its search engine, Google on Monday announced an algorithmic update to rich review snippets, a short excerpt of a review rating from a website.
Depending on the product category, sponsored listings can improve consumer search effectiveness and increase conversion rates and marketplace profit, Columbia Business School research finds.
Directive Consulting, a global enterprise search marketing agency, will launch a full-learning management system that educates the user through practical templates, tools, approaches for SEO and paid search, and conversion rate optimization. The company is on track to build out technology that will help enterprise companies focus on their brands.
SharkNinja marketers worked with Clarabridge to analyze keywords and identify unmet consumer needs -- not just in the company's own products, but competitive products too.
Google's nofollow link attribute will act as a "hint" rather than a specific directive for ranking. Google will also add two new attributes for sponsored content and user-generated content.
Microsoft Advertising has released what it is calling a product negative keyword conflicts report for shopping campaigns to ensure ads don't serve up in response to irrelevant search queries.
Attractive reviewers have more clout with online recommendations, Cornell University research finds. The studies could have implications for marketers seeking to save people from making superficial judgments.
Google will now personalize TV and movie recommendations in search, and starting today, users can search for recommendations, using the "Top picks for you" carousel to begin rating TV shows and movies.
Google has been accused of using a tracker containing web-browsing information, location and other data, and sending the data to ad companies through web pages that did not show content. Some believe it's more evidence filed in support of an event that occurred in September 2018.
While Google asks "What results most accurately answer the searcher's query?" Amazon asks "What product is the searcher most likely to buy?"