Leo Burnett Chief Strategy Officer Aki Spicer told Google that "brands with solid foundations -- a strong sense of purpose and point of view -- can weather this shift with ease, " adding: "Now is your time to demonstrate your purpose to new customers who may be interacting with you for the first time in a long time."
The big question for advertisers is when to shift their marketing message and how to stop talking about, yet still acknowledge, the importance of staying safe.
Online searches for "in-stock" items grew more than 70% globally from the week of March 28 through April 4, as consumers sought to avoid ecommerce shipping delays, according to Google.
Kantar ranked the top 10 advertisers based on their share of total clicks such as click-share percentage on product-listing ads and text ads displaying for 23 Mother's Day keywords.
It appears that the lower the cost per click falls on keyword terms in Google Ads, the stricter Google becomes with payment terms. Marketers may find themselves in a bind.
A new feature makes planning for recipes, virtual events, and activities easier, using machine-learning technology to automate and group together clusters of pins.
Supermaker, which provides content and a community for startups and creators, has announced the launch of The Entrepreneurial Dream Project to benefit entrepreneurs who are building new businesses during COVID-19.
While the bond between people and food will never change, people's relationship with restaurants has. It depends on whether or not they use a food delivery app.
Overstock's and Floor & Decor's online growth could offset brick-and-mortar declines as companies learn how to use search and ecommerce on desktop and mobile.
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