by Laurie Sullivan on Aug 3, 11:14 AM
Google Analytics 4 has unveiled features to improve app campaign measurement and performance, giving marketers a better understanding through AI of how users behave across the web and apps.
by Laurie Sullivan on Aug 2, 3:07 PM
Ad bid win rates experienced an increase of 140% for 33Across Lexicon-enabled traffic, surpassing the performance of third-party cookies.
by Laurie Sullivan on Aug 1, 3:21 PM
Google's tests that cite text links in its search generative AI experience could make publishers very happy in the future.
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