Despite investments of bewteen $30 billion and $40 billion in enterprise GAI, MIT's NANDA research found many organizations have not seen measurable return on their AI initiatives. The project also has identified other findings.

Recent data compares the cosmic Big Bang to events in advertising such as the AI chatbot explosion that is reshaping the ways humans interact with technology.

A European travel app found a way to increase app conversions 25.8% by running ads programmatically on the open web - although more than half of performance marketing budgets reportedly go direct to Google and Meta.

With streaming growing into one of the largest performance media channels, can a network like Fox afford to go dark on Google-owned YouTube TV?

Elon Musk has introduced Macrohard, a crowdsourced name on X. The move challenges Microsoft and others by building a software company run purely by AI.

A bid for $97.4 billion for OpenAI's assets was reportedly discussed between Musk and Meta Platforms CEO Mark Zuckerberg, with Musk attempting to get Zuckerberg to contribute to the buy. Advertisers could be caught in the middle of the ongoing feud between Elon Musk and Sam Altman.

When a user asks about the best CRM for startups, a brand page typically responds with "Schedule a demo," while Reddit has a thread comparing options. This is why Reddit gets cited in ChatGPT. Here are more examples.

NBA star Stephen Curry will support Google's hardware, features and AI services related to Health, Pixel and Cloud products as "performance advisor" - a move based on his athletic experience and expertise, but advertisers might find other benefits.

AI's pervasive integration across Microsoft's applications and services, from advertising to gaming and Excel, while presenting numerous opportunities, also poses several challenges for advertisers that extend beyond ads they make and into deepfakes.

Google's significant changes to language targeting settings in Google Ads search campaigns will take affect soon. Not all marketers are happy about the change, but many who commented had interesting perspectives on how it will influence the industry.