BrightEdge's data gives the industry a reality check. Here's why AI search owns the research phase of the purchase process, and why traditional search still owns the conversions.

Albertsons Companies, parent company of Albertsons Media Collective, became the first retailer to deploy Google Cloud's Conversational Commerce agent, an AI shopping assistant for retail.

Criteo has announced a partnership with Google Search Ads 360 - a first for Google, but the industry may soon see more of these types of unusual agreements.

WPP Media's updated Advertising in 2030 report highlights trends as well as the future of media, technology and commerce as viewed by industry experts. Much of it revolves around biometrics and GAI.

Anthropic has updated its privacy terms after allegations of copyright infringement by its AI assistant Claude. Anthropic used shadow libraries, online repositories and databases of books, articles and other content were used to train its LLMs.

Ryan Jones, marketing manager at UK-based SEOTesting, has been providing valuable insights on LinkedIn during the past few days.

Advertisers may find a twist in Google's reason for hiring filmmaker and creative director Henry Daubrez. He joined the Google Labs team to shape the future of Flow, the company's AI moviemaking tool. Daubrez helped to develop Flow. He created the short film Electric Pink using the tool.

Perplexity has extended a partnership with PayPal and Venmo in a deal that could increase Comet browser users by millions. These partnerships will give AI startups a boost as they look to compete with Google and other large AI search and browser companies.

Edward Peterson recently joined LoopMe as SVP of global engineering, from the Microsoft AI team that rolled out Copilot. Acquisitions are being considered to support its ad requests - more than 400 billion daily.