by Laurie Sullivan on Sep 16, 1:15 PM
Blockchain.com head of marketing James Maddison describes how the company worked with creative agency Supermassive to create an AI ad for the NFL. Now NP Digital has estimated product costs. Here's what they said.
by Laurie Sullivan on Sep 15, 3:41 PM
Penske Media, owner of "Rolling Stone," "Billboard" and "Variety," alleges Google AI Overviews steals content, cuts traffic and threatens media's future through AI - just part of Google's struggles.
by Laurie Sullivan on Sep 12, 9:39 AM
BrightEdge's data gives the industry a reality check. Here's why AI search owns the research phase of the purchase process, and why traditional search still owns the conversions.
by Laurie Sullivan on Sep 11, 9:43 AM
Albertsons Companies, parent company of Albertsons Media Collective, became the first retailer to deploy Google Cloud's Conversational Commerce agent, an AI shopping assistant for retail.
by Laurie Sullivan on Sep 10, 2:27 PM
Criteo has announced a partnership with Google Search Ads 360 - a first for Google, but the industry may soon see more of these types of unusual agreements.
by Laurie Sullivan on Sep 9, 11:53 AM
WPP Media's updated Advertising in 2030 report highlights trends as well as the future of media, technology and commerce as viewed by industry experts. Much of it revolves around biometrics and GAI.
by Laurie Sullivan on Sep 8, 2:15 PM
Anthropic has updated its privacy terms after allegations of copyright infringement by its AI assistant Claude. Anthropic used shadow libraries, online repositories and databases of books, articles and other content were used to train its LLMs.
by Laurie Sullivan on Sep 5, 2:23 PM
Ryan Jones, marketing manager at UK-based SEOTesting, has been providing valuable insights on LinkedIn during the past few days.
by Laurie Sullivan on Sep 4, 2:06 PM
Advertisers may find a twist in Google's reason for hiring filmmaker and creative director Henry Daubrez. He joined the Google Labs team to shape the future of Flow, the company's AI moviemaking tool. Daubrez helped to develop Flow. He created the short film Electric Pink using the tool.
by Laurie Sullivan on Sep 3, 2:42 PM
Perplexity has extended a partnership with PayPal and Venmo in a deal that could increase Comet browser users by millions. These partnerships will give AI startups a boost as they look to compete with Google and other large AI search and browser companies.