Marketers are challenged with putting data insights together piecemeal to prove performance, as the picture of what truly drives growth is blurred by privacy changes and fragmented user journeys. Companies expect AI to solve it all.

Apps win loyalty, marketplaces dominate, and specialty brands win consumer choices, according to a study released this week. While traffic to shopping websites declined 1% year-over-year, ecommerce app sessions jumped 13%. Marketplaces like Amazon and Temu consolidated share, while certain categories like beauty and luxury outperformed.

Meta is seeking content deals with publishers, which seems to support its push into AI products like chatbots. as well as smart glasses. The goal is to license content such as news articles, images, music, and exclusive videos.

Search-intelligence firm Captify has been acquired by ad-tech company Verve Group, which will pay EUR25.6 million in the deal, announced Wednesday.

Blockchain.com head of marketing James Maddison describes how the company worked with creative agency Supermassive to create an AI ad for the NFL. Now NP Digital has estimated product costs. Here's what they said.

Penske Media, owner of "Rolling Stone," "Billboard" and "Variety," alleges Google AI Overviews steals content, cuts traffic and threatens media's future through AI - just part of Google's struggles.

BrightEdge's data gives the industry a reality check. Here's why AI search owns the research phase of the purchase process, and why traditional search still owns the conversions.

Albertsons Companies, parent company of Albertsons Media Collective, became the first retailer to deploy Google Cloud's Conversational Commerce agent, an AI shopping assistant for retail.

Criteo has announced a partnership with Google Search Ads 360 - a first for Google, but the industry may soon see more of these types of unusual agreements.

WPP Media's updated Advertising in 2030 report highlights trends as well as the future of media, technology and commerce as viewed by industry experts. Much of it revolves around biometrics and GAI.