Advertisers will make some big changes in 2026, from artificial intelligence (AI) creative to agentic commerce. Many will climb to the top of the mountain and look down, willing to give up more control to technologies when it comes to making decisions in exchange either for growing budgets or gaining better ROI.

Meta's AI power play led it to purchase a startup specializing in autonomous AI agents - a deal that will accelerate the company's conversational platforms and social commerce, which is headed for major growth in 2026.

Google has finalized the minimum audience size to which advertisers could remarket, reducing the number to 100 active users across all networks and audience types.

New data confirms the decline in search traffic being sent to news publishers from Google Search during the past two years. Publishers are receiving Google traffic, but not through historic channels.

TikTok will introduce additional search options and filters after the European Commission received its commitment to provide ad repositories that ensure full transparency around ads on its services. The move now is required by the Digital Services Act (DSA).

Companies may soon need two sites - a traditional site connecting consumers with products and one to connect AI agents to products consumers asked them to find and buy.

Instacart said Monday it would end the use of an AI-powered tool that allowed retailers to charge customers different prices for identical items on the grocery delivery platform.

A study released this week suggests YouTube's podcasting dominance comes with a heavy cost for brand advertisers.

The rise of AI-powered commerce changes everything for advertisers - moving brands' focus from capturing human attention to optimizing for machine-readable information and AI recommendations.

Consumers spent $187.3 billion from Nov. 1-Dec. 12, which represents 6.1% growth year-over-year, according to Adobe Analytics data. Online spending is set to reach $253.4 billion - up 5.3% YoY - but will there be as many returns as there were last year?