• Tempted, But Leave Store Without Making Purchase
    According to The Accenture Interactive survey aimed at use of consumer shopping channels, 72 % of consumers, aged 20 to 40 in the United States and the United Kingdom, use mobile devices while in-store to compare prices, but the majority of the 2,000 surveyed leave before making a purchase.
  • Mobile Auto Shoppers Split Between Conversion And Research
    According to xAd, mobile-local advertising, and Telmetrics, call measurement, their Mobile Path-to-Purchase Study shows a 51% conversion rate in the Automotive category of buyers searching for auto parts and services, and shoppers conducting new and used car research.
  • Online Video Up And Running
    According to a survey of 700 digital marketing and media professionals by Digiday and Adap.TV, video ad spending is up substantially over last year, by an average of 27%.
  • Unique Ways Millennials Engage with Media
    According to a recent study by Scarborough, Millennials, Americans age 18 to 29, are 53% more likely than all U.S. adults to feel that social media sites are very important for finding information about news and current events.
  • Quick Phone Response Plus Emails Improves Lead Conversion
    According to a new report from Leads360, an analysis of 3.5 million leads across 400 companies shows that the act of placing a phone call to a new prospect within a minute of lead generation can increase likelihood of conversion by nearly 400%.
  • Simultaneous Digital Users
    According to the latest Nielsen Cross-Platform Report, Americans spent more than 34 hours per week in front of a TV set in Q2, 2012, where they watched traditional TV, DVDs and played games. Most of the content from these activities was delivered to the TV set in a traditional manner, over broadcast, cable, satellite or telco connection, and a growing amount was delivered by Internet connection.
  • Mobile Restaurant & Retail Advertising
    According to the November Millennial Media's SMART report, focusing on mobile advertising trends within the Retail & Restaurant industry, during the first six months of 2012 Retail & Restaurant advertisers' spend grew at an average of 11% a month.
  • Effective Content Marketing
    According to new research from Marketing Profs and the Content Marketing Institute, 86% of B2C marketers in North America are using content marketing, employing 12 individual tactics on average. But B2C content marketers are struggling with the effectiveness of their content marketing, says the report.
  • Word Count And Positioning
    According to new research from Adestra, analyzing 1.159 billion B2B emails sent within the last 12 months, the subject lines that work best are either less than 30 characters, or longer than 90 characters. The in between lengths they report as a "dead zone."
  • Internet Music Pushes CDs Out of Second Place
    According to The NPD Group, 50% of Internet users (96 million) listened to music on an Internet radio or on-demand music service in the past three months. 37% of U.S. Internet users listened to music on Pandora and other Internet radio services, while 36% used an on-demand music service, like YouTube, VEVO, Spotify, MOG, Rhapsody, and Rdio.
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