The auto industry is a big TV ad spender. In 2017, in the U.S., TV advertising accounted for 83% of the auto industry's total ad spend (up 3.5% from 2016).
In the age of what McKinsey & Co. calls the "experience economy," retailers are faced with a challenge: They must innovate the products and services they offer, while also creating and maintaining a customer experience that will keep customers both trusting and loyal in the face of endless options
According to the National Retail Federation Holiday report 2017 was a relatively strong year for holiday sales, buoyed by strong employment and higher consumer confidence. Holiday sales during November and December of 2017 increased by 5.5% year-over-year, the largest increase since 2010.
95% of marketers say they understand the value of a multichannel approach, but only 73% have a vetted multichannel strategy ready to use.
"E-commerce is a tremendous growth opportunity for the Australian grocery sector," says Jamie Murray, Senior Manager, Retailer Services
The 2018 Activities Report includes statistics on the impact NAI Fellows make on their communities, including how many companies they have formed, how many jobs they have created and more
According to a recent Internet Retailer newsletter, the 2018 Online Food Report,America's grocery business is a trillion-dollar market, but only a few years ago the online segment was barely visible, and not threatening to food stores.
According to author Xavi Beumala, CEO and co-founder Marfeel, It has been a year of drastic change for the online publishing and ad tech industries and we are bracing for even more changes before 2018 comes to a close. There has been an inordinate rush to adopt and implement significant business changes
83% of respondents say word-of-mouth influences their purchases, and that personal connections matter more than ever when getting a product recommendation. When selecting a new product or service, many consumers look for an indicator that their transaction will be safe and satisfactory,
Fast, reliable internet service has become essential for everything from getting news to finding a job. But 24% of rural adults say access to high-speed internet is a major problem in their local community.