by Mark Simon on Apr 2, 2:01 PM
Last week, rumors sprang up that Microsoft might be looking to buy ad-technology firm DoubleClick. Assuming that the rumors are accurate -- and they're certainly looking more truthful all the time -- I'm left wondering if a DoubleClick buy would actually be a step towards a much larger Microsoft acquisition down the road. Specifically, Microsoft may want DoubleClick so it can buy Yahoo.