A friend recently defined the purpose of search engines as "demand fulfillment," and that sentiment definitely holds true in the case of product searches. Search is a powerful tool for consumers to research products before purchase, allowing comparison of everything from price to reviews. Yet many online retailers and most local retailers haven't incorporated all inventory into the search engines. Ironically, the process isn't terribly difficult and can provide much greater visibility. And as new applications take hold, such as geolocation-based applications (like Google+, Facebook and FourSquare), and mobile devices become even more standard, search engine inventory integration needs to …

One important measure for SEO is the speed at which your site loads. Google looks at this measure, among many others, to help determine your site's ranking. Many small and mid-size websites struggle with this because they don't have the internal know-how to manage site load times, so they often inadvertently bulk up load times when adding tracking codes and advertising units and everything else modern websites seem to demand.