A few weeks have passed since Facebook announced that it would be expanding some of its core functionality for brand Page owners, and enhancing its advertising platform ahead of this year's IPO. Those announcements originally gave me pause to reflect on how Facebook is reshaping the online marketing and advertising landscape for many brands.

"Do you know who Joseph Kony is?" The question was posed to me this week by my 16-year-old daughter, Lauren. Immediately I knew something was up. Lauren delivers everything with a half smirk, which is generally followed by some sarcastic comment. But this time, she was disarmingly serious in her question.

It's been more than three years since my last installment of searchery rhymes.The 2008 edition featured such favorites as Yahickory Dickory Dock, Hey Barry Diller, Sergey Pagerhoffer Schmidt, and Bah Bah Ballmer. The 2007 edition rocked Little Bill Gates, Google Google Privacy Eater, There Was an Ole Woman Who Worked at Yahoo, and Barry Had a Little Butler. Since my latest edition, I've tripled my kid count and, rather than try and explain to them what I do, I just read one of these at night...

Last week I was out at the SMX West show, where, as always, there were many great nuggets of information to glean from some fantastic speakers. Here's a brief recap of some of the best points I heard.

Since tomorrow is the Super Tuesday GOP primary election, let's talk about mudslinging. Presidential hopeful Rick Santorum is in the news a lot these days, mostly because he's the current Republican underdog who has shot into the lead in several national polls leading up to Super Tuesday. Fellow hopeful Mitt Romney has also been in the news, mostly because folks are mesmerized by the fact that he hasn't yet sewn up the Republican nomination despite holding all the advantages. Both are also in the news because each has a certain search engine problem.

Facebook again made news this week with the announcements that its advertising platform will be further expanded, and that all brand pages will be converted to timeline format by the end of the month. Some pieces of these announcements were clearly intended to mitigate concerns over Facebook's revenue model ahead of its IPO coming later in the year. But all those announcements were significant to digital marketers.

I am an introvert. Which, I guess, qualifies as an introvert's confession -- a metaphorical "coming out of the closet." But if you were an introvert, you would know that's the last thing you really want to do. The closet is such a non-threatening place to be.

eMarketer recently released a ra-ra forecast for the advertising technology industry: the company predicts ad revenue from ad-supported mobile content will grow roughly 10 TIMES, from $156 millon to $1.07 billion between 2010 and 2015. Cue the Queen soundtrack and high-fives all around, right? Now think about all the ads we play whack-a-mole to avoid on mobile games like Words with Friends.

Even though it's early days for Pinterest, it has grabbed everyone's attention because (a) it's growing so darn fast and (b) it's quickly becoming a top referral source to other Web sites. In fact, in January, Pinterest drove more referral traffic than Google+, LinkedIn and YouTube combined, according to data from Shareaholic. Still, Pinterest and its brethren have a way to go before they dethrone the king of the Web, Google.

Several conversations occurred this week on the range and types of analytics tools required to assess the impact of digital marketing programs, search included. One theme emerged that made me think of multiplicity in analytics data sources: the elusive "single voice of truth." Looking to a single data source as the definitive word on all things measurement and analytics may be a convenient practice, but it's incredibly shortsighted. Multiplicity in analytics is required in order to best understand the dynamics of your marketplace.