The initial shift began at the beginning of April, and then continued in early June 2017. In a downhill slide, Facebook experienced a massive decline in referral traffic to publishers in December.

Alphabet Chairman Eric Schmidt reportedly said at a tech conference in Beijing that Google never left China -- but the Chinese government might differ with that statement. Google's services have been blocked in the country for years, and now the company has opened an lab focused on artificial intelligence. What does that mean for search marketers?

Organic search is the top-performing channel in 2017 and will be a top priority for marketers in 2018, according to a study released Tuesday. Respondents listed "paid search" or "pay per click" media as their second priority for 2018, and "social" as their No. 3 priority for next year.

Bryn Mooser, co-founder/CEO, RYOT, which launched Oath's creative agency RYOT Studio, expects the greatest change in media will come in the next two years since "the printing press, as more companies come online and power dynamics shift to the consumer from the publisher."

Priyanka Chopra, Will Ferrell, Tracee Ellis Ross, Gina Rodriguez, Kenan Thompson, Allison Williams, Nick Jonas, Mark Wahlberg, James Franco, Seth MacFarlane, Jonathan Yeo and Dominique Ansel are participating in the trial.

Google created a smart cookie -- but not the type that marketers that advertise through the company's platforms would expect to see from the tech company.

Toy advertisers digging deep into paid search didn't hold back when it came to aggressive campaigns during the Black Friday and Cyber Monday 2017 holiday weekend.

Numbers released by GroupM on Monday illustrate the Google-Facebook ad duopoly. The two companies are estimated to account for 84% of all digital investments in 2017, excluding China.

Overall PLA growth during the Thanksgiving weekend must have lit a fire under Google -- last week the company finally announced new features and expansion of the Google Manufacturer Center, which launched in 2015.

Jason Kint, CEO at Digital Content Next, tweeted a chart on Twitter on November 2 showing how Google and Facebook control the advertising market, using data from eMarketer and others.