Lead-gen Search Labs experiment "Ask for Me" allows Google AI users to call businesses on their behalf to ask about availability or cost of a service.

Winterberry Group estimates investments in connected commerce and technology stacks will drive U.S. ad, marketing, and data expenditures to $585 billion.

New research shows spending patterns had little to do with making brands "winners" or "losers." Ninety percent of "winning" companies were at least somewhat integrated to connecting brand and demand.

PALM SPRINGS, CA -- Uber Advertising could expand ad units on its app that would work and look more like Google Maps. What if the app tied in data to target ads in other apps like Facebook and TikTok about local businesses as the driver passes by stores based on location?

Orange 142 on Monday will announce the launch of an Emerging Markets Council to equip SMBs with strategies to reach consumers in Latin America, in Mexico and other Spanish-speaking regions.

Phones are littered with flowers, chocolates and jewelry ads for Valentine's Day. Google and Microsoft are rolling out a barrage of tools to support the frenzy.

Brave Search on Thursday announced a way to customize search rankings by boosting or removing domains from search results.

Presearch expanded its Takeover Advertising service Wednesday by launching a product based on confidential, ethical and privacy searching - a free "Spicy" not safe for work (NSFW) adult search service.

Softbank, OpenAI, and Oracle plan to form a joint venture called Stargate. It shouldn't come as a surprise to anyone, with many of the tech titans sitting behind No. 47 as he took the oath of office yesterday.

A memo to advertisers published by TikTok Sunday warned of limitations to live campaigns, although TikTok reinforced its infrastructure to minimize any disruptions that might affect ad serving in the U.S.