Google has quietly redrawn its rules around advertising based on the types of companies that can and cannot run ads on its platforms. One category until now has largely remained off limits: prediction markets.

Imagine having a verbal conversation with an AI chatbot, brainstorming for a campaign running across CTV that links with a strategy for the enterprise - verbal, not written.

Microsoft's CEO believes we must move beyond AI "slop vs sophistication" arguments. He's betting on getting everyone accustomed to using agents to power all types of business needs - and adjust to consumer buying habits - even before they do. But what happens when AI becomes commoditized?