Google DeepMind began giving users access to "Project Genie" Thursday for Google AI Ultra U.S. subscribers ages 18 and up. The experimental research prototype allows users to create, explore and remix their own interactive worlds.

Amazon reported to the National Center for Missing and Exploited Children that it detected child sexual abuse material in its AI training data. The NCMEC recently began tracking the number of reports tied to AI products and their development.

AI recommendations vary even when prompts are identical. New data from analytics research firm SparkToro shows intent as consistent, but the order of the recommendations tracking is mostly random and filled with errors.

Return on investment alone cannot provide adequate support to guide media investment decisions. As data analysis occurs in real time, marketers need more.

While the brand-building ad is designed for the emotional impact, it becomes the performance anchor in a broader ad campaign. The spot will drive measurable, short-term actions through integrated digital channels like YouTube. When consumers later see a targeted Budweiser digital ad on social media or in search they are more likely to convert because of the positive sentiment in the spot.

Google expanded "Personal Intelligence" this week to support and interact with agentic systems. The technology analyzes consumer data to predict consumer needs, with the same type of information used by Google Performance Max.

The AI models can generate high-fidelity images, video, audio, 3D and vector outputs for all storytelling from ads to movies, with complete understanding of a brand or franchise's creative universe to protect their intellectual property.

Microsoft is pushing further into AI and advertising by hiring its first CMO for the group and detailing new features and services for its ad business. Andrea Mallard led marketing at Pinterest for seven years before joining Microsoft.

Publicis Groupe is listed as a partner for the World Economic Forum Annual Meeting. At Davos, Sir Martin Sorrell of S4Capital discussed industry topics including a proposed merger between Omnicom and IPG.

Advertisers see the inability of consumers to distinguish AI from human content as a core conflict, and resulting shifts in the marketing industry are expected to unfold in the next few months. Here are a few.