Consumers are more valuable long term when they search and discover a brand through an AI engine. Results are more personalized and have been shown to boost average order value by guiding shoppers toward higher-value items that better match their requirements.

Marketers are rethinking how to approach customer data ahead of high-traffic online and in-person moments like the Super Bowl, with a focus on building a complete, real-time understanding of fans before, during and after the event so they recognize fans across channels, from search to social media and CTV - not just emails and loyalty IDs.