by Laurie Sullivan on Feb 27, 1:37 PM
There has been so much discussion about the future value of websites that after seeing this patent it all makes much more sense.
by Laurie Sullivan on Feb 26, 12:00 AM
Across all categories and AI platforms tracked in Tinuiti's "AI Citations Trends Report," share attributed to social media rose from October to January, topping 9% in the first month of the year.
by Laurie Sullivan on Feb 25, 3:20 PM
It's no surprise that traditional, static websites are no longer the primary point of entry for consumers to buy products and services, but the sites will not disappear. AI structured data will take them over. Here's what marketers need to know.
by Laurie Sullivan on Feb 24, 11:12 AM
OpenTable today announced the launch of a media network to help advertisers tap into the data points it collects. Advertisers pay for seated guests in campaigns with spend directly tied to when diners book and dine at the restaurant connected to campaign performance, according to information provided by OpenTable's Media AI chatbot.
by Laurie Sullivan on Feb 23, 9:36 AM
Yahoo could see an initial public offering or sale to another company soon. It's not clear whether going public or selling the business will prevail, but it is certain the company is preparing to go out on its own once again.
by Laurie Sullivan on Feb 20, 10:37 AM
Ads tell consumers a lot about a brand, but analysis of Google search data can tell a brand so much more about consumers.
by Laurie Sullivan on Feb 19, 3:17 PM
AppLovin is preparing to build a social network, and recently experienced a shift into broader AI and multiple advertising channels like streaming TV.
by Laurie Sullivan on Feb 18, 10:35 AM
Marketers have been calling out AI "slop" found in articles, blogs and social media posts. But there is an accompanying new acronym: AI;DR - short for "AI, didn't read."
by Laurie Sullivan on Feb 17, 3:09 PM
It's time for financial institutions to step up and become experts to help business marketers and those filing individual returns to prepare for filing deadlines and find what they need online.
by Laurie Sullivan on Feb 16, 10:06 AM
OpenAI CEO Sam Altman announced that OpenClaw creator and software developer Peter Steinberger is joining to lead the next generation of personal AI agents as its ad-monetization lead explains the future of media buying.