Airbnb's AI team is building a native AI experience for travel in which the tech doesn't just search for the user - it knows their likes and dislikes.

A study analyzing 36 high-intent business search terms identified industries facing the highest barriers to organic search visibility on Google in 2026.

The feature launched on Monday in test mode on free and Go tiers, but there has been no public discussion on how brands will purchase media, and whether the platform will be self-serve or require an agency to support media buys.

Search combined with the company's AI-powered search feature Reddit Answers now drives more search volume and queries per user, with more than 80 million people searching directly on the platform each week in the final quarter of 2025 - up from 60 million in the prior year.

During Super Bowl LX, Nielsen launched a pilot wearable device that tracks co-viewing of major live TV events. A watermark or tone audible to the wearable device, not audible to the person wearing it, could bring up the question of technical accuracy.

NBCU commentators will use AI Mode to explain complex details in real-time. During the Olympics Opening Ceremony, Google will debut a campaign showcasing Team USA athletes' physical feats and how fans can use AI Mode in Search to explore these moments in depth.

Could brands make TV advertising more measurable through natural-language queries - and the data faster to access through a dashboard? Developers at EDO believe they found a solution. There's a clean line between AI-driven ad targeting and touchdowns.

Research from Taboola and several universities suggests AI-generated ads perform comparably to human-made ads when humans in ads look real. Here's what the data reveals.

Consumers are more valuable long term when they search and discover a brand through an AI engine. Results are more personalized and have been shown to boost average order value by guiding shoppers toward higher-value items that better match their requirements.

Marketers are rethinking how to approach customer data ahead of high-traffic online and in-person moments like the Super Bowl, with a focus on building a complete, real-time understanding of fans before, during and after the event so they recognize fans across channels, from search to social media and CTV - not just emails and loyalty IDs.