More than half (55.2 percent) of total U.S. traditional advertising expenditures are on direct and interactive marketing according to the latest findings of the DMA. Despite a year marred by economic uncertainty and public concern over anthrax-in-the-mail, a new report from the Direct Marketing Association (The DMA) found that U.S. sales revenue from direct and interactive marketing rose nine percent last year to $1.86 trillion from $1.71 trillion in 2000.
A new international study from Taylor Nelson Sofres (TNS) shows that word of mouth is far more important than search engines or links for attracting regular users. Nearly twice as many regular users of a web site say that they first found the site through friends or relatives, than through a search engine.
A recent study from NFO CFgroup reports that as of April 2002, 46% of online households in Canada are making high-speed connections. The survey also determined that while most people use the internet for e-mail and research, there are still many who download music files and videos online.
According to a report by Taylor Nelson Sofres (TNS), based on global studies about 3G mobile phone penetration, mobile phone usage and consumer market structure in 33 countries, summarized by Robyn Greenspan, marketers who concentrate on the youth segments will have the greatest chance of capturing the wireless Internet market.
A new survey, presented to publishers and editors at the 55th World Newspaper Congress in Belgium, showed that although newspaper sales in the US have stabilized, US newspapers dropped 11.5 percent in revenue in 2001. In the European Union, nine of 15 countries recorded declines in newspaper circulation, and eight of 15 reported declines in advertising revenue, with only three countries reporting increases in advertising.
The Poynter Institute and Stanford University have research data to show that web page text gets more attention from readers than graphical content. Using a method widely used to observe newspaper reading habits, precisely tracking the eye movements of a web site visitor, an accurate record is created of what a person actually looks at on screen.
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