by Jack Loechner on Jun 17, 12:00 AM
Fewer people than usual listened to Internet radio stations on the Memorial Day holiday. "Web radio listening on Memorial Day was down 60 percent from the previous Monday," noted MeasureCast CEO Ed Hardy. " We typically see on-line radio listening decrease during national holidays because fewer people sit at their computers."
by Jack Loechner on Jun 6, 12:00 AM
The Poynter Institute and Stanford University have research data to show that web page text gets more attention from readers than graphical content. Using a method widely used to observe newspaper reading habits, precisely tracking the eye movements of a web site visitor, an accurate record is created of what a person actually looks at on screen.
by Jack Loechner on Jun 6, 12:00 AM
A new survey, presented to publishers and editors at the 55th World Newspaper Congress in Belgium, showed that although newspaper sales in the US have stabilized, US newspapers dropped 11.5 percent in revenue in 2001. In the European Union, nine of 15 countries recorded declines in newspaper circulation, and eight of 15 reported declines in advertising revenue, with only three countries reporting increases in advertising.
by Jack Loechner on Jun 6, 12:00 AM
According to a report by Taylor Nelson Sofres (TNS), based on global studies about 3G mobile phone penetration, mobile phone usage and consumer market structure in 33 countries, summarized by Robyn Greenspan, marketers who concentrate on the youth segments will have the greatest chance of capturing the wireless Internet market.
by Jack Loechner on Jun 6, 12:00 AM
A recent study from NFO CFgroup reports that as of April 2002, 46% of online households in Canada are making high-speed connections. The survey also determined that while most people use the internet for e-mail and research, there are still many who download music files and videos online.
by Jack Loechner on Jun 6, 12:00 AM
A new international study from Taylor Nelson Sofres (TNS) shows that word of mouth is far more important than search engines or links for attracting regular users. Nearly twice as many regular users of a web site say that they first found the site through friends or relatives, than through a search engine.
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